Samsung
Samsung collab with ITV to showcase the Galaxy S23 Ultra in ‘Capture the Nights’
The South Korean tech conglomerate Samsung launched its new flagship, the Galaxy S23 series. To bring this device to more and more people’s eyes, the company is using every possible and unique way to advertise it. To make the advertisement even more enhanced, Samsung joined hands with ITV to showcase its new high-end device in the ‘Capture the Night’ series of ads.
Informatively, the ‘Capture the Night’ ad series broadcasts each Saturday, starring the singer cum songwriters Fleur East and Olly Murs. They set different friendly challenges every week, using the Galaxy S23 Ultra device in it. It is to highlight the device’s camera abilities and creativity. The challenges that will be shown in the ads will be related to the device’s key features, such as Nightography, S Pen, Object Eraser, and 200MP camera.
The Samsung Galaxy S23 Ultra display: A worthy contender for iPhone 14 Pro?
Annika Bizon, marketing and omnichannel strategy Director at Samsung Electronics stated, “As part of our omnichannel strategy for this launch, we view television advertising as a key medium to build awareness with customers old and new, and really deliver for the brand. Saturday night TV is a UK institution, so where better to partner than with ITV, Fleur, and Olly to ‘Share the Epic’ in homes up and down the country.”
Informatively, a total of four ads will be telecasted as part of ITV, and Samsung’s this partnership, of which the first episode will be live on March 4th, 2nd on 11th, 3rd on 18th, 4th on 25th, and the last one will be live on April 1st. These Galaxy S23 Ultra ads will feature the phrase “Can you send me that?”. It is to see surely a good way of advertising, and we are expecting positive aftereffects of this way.
Samsung is actively building up to expand the versatility of Galaxy AI, and now a new novelty is appearing standing on the door named ‘Battery AI’, expected to arrive on older models ahead of the Galaxy S25 series.
The Samsung Galaxy S25 series is next in line to debut in early 2025, and previously it was reported that it would bring no battery change but is expected to introduce a novelty called ‘Battery AI’ which will use artificial intelligence to add an extra 5% to 10% runtime to the battery life.
Now the reports take a U-turn as recent rumors unveiled that Samsung could introduce a battery AI feature before the Galaxy S25 lineup launch. By this point, it appears that it will be supported on older models. The reason behind this change appears to be that Samsung is addressing battery life complaints with its foldable Galaxy Z Flip models. The current foldable flagship Galaxy Z Flip 5 has a tiny battery because of space limitations; that’s why the giant is using a battery AI to improve battery life.
This is being speculated on by a report by PandaFalsh on X. If the reports are to be believed, the Galaxy Z Fold 6 will arrive with battery AI, which would boost the battery life by up to 30 minutes. Apart from this, Samsung is also expected to bring the Galaxy Z Flip 6 and Galaxy Z Fold 6 in both the Exynos 2400 and Snapdragon 8 Gen 3 versions of its more affordable foldable handset.
However, here’s the strange fact that Battery AI will only launch for one model but not for the Galaxy Z Fold 6, especially because the device with the smaller capacity asks for this feature the most. Somewhere, this feature is also expected to be available on all Galaxy devices, not just the tiny battery ones.
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The Samsung Galaxy S25 series is first in line for the following year and is expected to come and prove to be an excellent gaming phone, as it is supposed to be powered by the Snapdragon 8 Gen 4.
If the reports are to be believed, Samsung will power the forthcoming Galaxy S25 with a Snapdragon 8 Gen 4 chip in a few regions and the Exynos 2500 in others. While both chips will most likely be quite powerful, noticeably, the Snapdragon 8 Gen 4 is expected to feature an extremely powerful GPU.
As per the report revealed by the well-known tipster Digital Chat Station, it is speculated that Qualcomm’s Snapdragon 8 Gen 4 chip has an exceptionally powerful GPU for improved and upgraded graphics performance. It is reported that the Qualcomm chip can run Genshin Impact at the native 1080p resolution.
At the moment, it appears that the game is running at 720p resolution by default, and even then, many phones struggle to maintain the 60fps frame rate with graphics quality set to the highest.
Qualcomm started actively building up the development of the Snapdragon 8 Gen 4 and has decided to debut it on October 1, 2024. This forthcoming flagship chip is reported to be manufactured using TSMC’s 3nm process and feature Qualcomm’s custom CPU core named Oryon.
However, these CPU cores are already housed in the Snapdragon X Elite chipset built for ARM Windows laptops, which delivers impressive performance. Given this prospect, it is expected that the Snapdragon 8 Gen 4 can also offer impressive and efficient performance.
Apart from all that, the Xiaomi 14 will be the first phone to debut featuring the Snapdragon 8 Gen 4, which could be introduced sometime in October 2024.
The Korean electronics firm ‘Samsung Electronics’ is now setting up to apply its latest 3-nm processing technology to the forthcoming Galaxy smartphones and smart wearable watches. It is expected that, initially, the brand will power the next Galaxy Watch 7 with this process.
The Korean giant will start operations of its second-generation 3-nm production line in its home country by the end of the year. If the reports are to be believed, the Galaxy Watch 7 could be the first product to be powered by the latest chip process technology, the Exynos W1000 application processor (AP) chip, taking on its competitors Apple and TSMC.
The Exynos W1000 is based on the 3-nm process node, the most advanced technology available in the chip industry yet, which is expected to upgrade computational performance and power efficiency by over 20%. Once Samsung debuts its forthcoming Galaxy Watch 7 powered by 3-nm AP, this will be the most powerful smartwatch to compete with the Apple Watch Series 9 powered by 5-nm AP.
Apple leads the wearable smartwatch industry with a 45% market share, as per the metrics of the third quarter of 2023, followed by Samsung with a 20% share. On the other hand, Samsung is planning to introduce its latest wearable device, the Galaxy Watch 7, and the very first Galaxy Ring at the Galaxy Unpacked event in Paris.
Next-generation foldable phones, the Galaxy Z Fold 6 and Galaxy Z Flip 6, are also scheduled for the unpacked event in Paris. Jumping on the next year, the Galaxy S25 series is supposed to debut in early 2025 and is expected to use a powerful 3nm Exynos W1000 chip.