The South Korean tech firm has recently shared that they are planning to add 15 new Premium Experience Stores across a total of nine cities in India. Let us tell you, the country already has some Premium Experience Stores, and the first one was opened at Opera House in Bengaluru. Notably, these Premium Experience Stores will be helpful to increase the sales of high-end Galaxy devices. Let’s know more about this matter.
On Thursday, Sumit Walia, Samsung India’s D2C Business Senior Director, told PTI that the new Premium Experience Stores would raise the shares of Samsung’s high-end devices, which is a beneficial outcome for the company. Informatively, Samsung will add those 15 new Stores in December. The stores will be opened in Delhi, Mumbai, Bengaluru, Hyderabad, Ahmedabad, Pune, Chennai, Kolkata, and Chandigarh.
Let us tell you, Samunsg has a total of 1,700 brand stores all across India. As for Premium Experience Stores, all of them will be operated by franchisees, where the company will be able to showcase its premium Galaxy products based on the lifestyle, living room scenario, etc. In the manner of the new Experience Stores, the Business Senior Director Walia has given a statement, which is listed below.
“We are going on a rampage to go on expanding. We will open 15 premium experience stores as we have in Connaught Place and Opera House across nine cities by the end of this year. This format will be able to tap into the premium segment.” He also shared, “We have seen the share of our premium product doubling to 60-62 percent at Samsung brand stores in the last 1.5-2 years. At the premium experience store in Bangalore, it has gone up to 80 percent.”
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