Samsung has brought up a new initiative that focuses on the newly launched Galaxy Z series. Two brand-new accessories designed for the Galaxy Z Flip 5 and Galaxy Z Fold 5 have been introduced today and can be purchased only through Samsung.com. These products can be purchased from users across regions such as France, Germany, Italy, the U.K., and the U.S., including 11 nations. The greatest innovation behind this idea is that the accessories are created by promising up-and-coming young artists. Young minds can easily catch up with the needs and likes of the upcoming generation, as foldables are expected to have major growth in the future.
For this artwork, the firm selected and worked with Haydonna, Yeseul O, and Lee Eun, all of whom are Korean artists with great influence globally. Known for her vibrant visuals and upbeat aesthetic, Haydonna contributed to the design of the Galaxy Z Fold 5 cover by including her recognizable characters, “Fluffy Friends”. Lee Eun is famous for using brilliant colors in his paintings. Augmented reality (AR), 3D creative arts, and Metaverse functions are the specializations of Yeseul O. Lee Eun and Yeseul O both equally contributed to the Galaxy Z Flip 5 case.
Through her distinctive figure, “Metabun_ny,” Yeseul O conveys the importance of enjoying the little things in life, whereas Lee Eun adds inspirational themes to the piece. Using Near-field communication (NFC) technology, the Flip 5 recreates Yeseul O and Lee Eun’s animated designs as artwork. The picture of the card is shown as an animation on the Flex window on the external screen of Flip 5 when the users place the NFC-enabled Flipsuit card.
Evelyn Kim, Executive Vice President of the D2C Center at Samsung Electronics, opened up: We strive to provide a rich and differentiated experience for customers using Samsung.com. In addition to collaborating with emerging artists on the new foldable products, we will continue to expand collaborations with brands and experts in various fields to create synergy across our product lineup, including TVs and home appliances.”
Samsung.com showcases the Artist Haydonna Popticle Case for the Galaxy Z Fold 5, which features a yellow hue and costs 37 pounds. And the other artist collection Flipsuit case for Galaxy Z Flip 5 with the white color ranges around 42 pounds.
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