Samsung’s Effort to Give Users More Choice in Browser Defaults Blocked by Google

As per recent reports, Samsung has attempted to modify the style of the internet browsers on the Galaxy devices in order to make it simpler to select the chosen search engine browser. However, before its implementation, Google reminded Samsung of its warning regarding the breach of the agreement, and as a result of that, Samsung eventually stepped back in its attempt. The WallStreetJournal magazine reveals that Samsung wants to improve the user experience by bringing a transformation to the default Galaxy Browser.

Google, however, clearly has no intention to support this and has objected to the action as it will lead to a violation of its agreement with the South Korean giant. Earlier, it was said that Samsung would use Bing as the default search engine on its mobile web browser. Microsoft Bing is a Microsoft-owned search engine, being the world’s second-largest search engine, although its engagement rate is substantially lower than that of Google. So, Samsung has postponed an internal investigation, and Google, on the other hand, has promised to improve the search engine and offer AI capabilities for competitiveness.

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On the other side, Samsung is planning to bring “Samsung AI Chatbot,” and it seems the work is under development. This chatbot uses OpenAI’s Large Language Model (LLM), and through that, it brings duties such as translation and document summary. Korea’s entire economic information service supplier, Edaily, stated that the business is employing Microsoft’s Azure OpenAI Service to develop an AI chatbot for internal usage. In other words, it can be said that Samsung will have to use Microsoft Azure Cloud to create its own generative AI using OpenAI’s LLM. This will result in a great collaboration between Samsung and Microsoft.

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