Samsung Maintains Dominance: Global TV Market Leader for 18th Year Straight

Samsung is known for its quality products, and this is what helps the company expand its market share in the world of technology. The company is frequently in the news for its new innovation, which it introduces in the smartphone sector, but the company is also dominating in the TV sector as well. Now it’s the 18th consecutive year that the company has been successful in taking the lead in TV market share.
Samsung one again takes the crown for leading global TV market
Going to details, according to market researcher Omdia, Samsung has grabbed 30.1% of the global TV market in 2023, and it is not the first time, but the company has maintained its position as market leader since 2006.
This is all possible due to the company’s right investment in new technology; it has focused on the QLED and OLED models. Since the launch of the QLED TV lineup in 2017, which includes Neo QLED models, cumulative sales have surpassed 40 million units. Last year, QLED alone received sales of 8.31 million units.
It is worth noticing that Samsung is dominating in the premium TV sector, where 75-inch or above TV sets—more specifically, TVs priced above $2500—have a record market share of 60.5%. While in terms of the TV’s over 75 inches, it has taken the 33.9% sales share. Apart from these, TVs over 90 inches have maintained the lead weight of 30.44% of the market share.
For capturing the OLED market, the company has also grabbed success, gaining a 22.7% market share with over 1.01 million units sold in 2023, and it is expected to see more growth in 2024 as well. For security, the future company has also showcased its new NQ8 AI Gen3 processor at CES 2024, which will start a new AI screen era. The new AI-powered chipset will provide some new capabilities to redefine the smart TV domains that are integrated with the Tizen OS.