Tech
Samsung Snatched Its Leading Position From Apple: All Thanks To AI-Powered Galaxy S24 Series
Samsung Electronics is back in the game as it regained its leading position in global smartphone sales.
As per the metrics for 2023, Samsung somehow lost its leading position as Apple held the leading position in global smartphone sales. And now, just within five months, Samsung has snatched back its leading position from Apple.
It appears that this superfast comeback goes to its new AI-powered Galaxy S24 smartphones, and industry officials and data also revealed the same. Back in September 2023, the Korean giants surrendered the No. 1 position to Apple. At that time, the giants were busy in the development phase for the Galaxy S24 series with Galaxy AI features. And as intended, after the debut of this latest Galaxy S24 series, giants got such a positive response in the market.
Samsung sold 19.69 million smartphones in February and took 20% of the of the market share, whereas Apple sold 17.41 million phones and took 18% of the of the market share, as per the data from market researcher Counterpoint Research. The analysts attributed the return to the No. 1 position to strong sales in the US and European markets.
Along with the 34% share, the Galaxy S24 series maintained its legacy in the European market, plus it also experienced a notable surge in its share of the US market. Noticeably, Apple’s share fell from 64% to 48% in the US market. Last year, Samsung lost the leading spot in the global tech market in terms of shipment by Apple, but finally, Samsung snatched its posting back, all thanks to the Galaxy S24 series.
The statistics reveal that after the launch of the Galaxy S24 series along with Galaxy AI features by the end of February, Samsung had sold out 6.53 million units globally. That’s how Samsung came back with a bang in the game.
Google’s Android ecosystem is always reliable for users, whether it comes to customization or availability, but it sometimes lacks in the security department. However, the company is improving in this department, and over the years, it has been dedicatedly working towards it. Now a new report also specifies the improvement.
Google has recently published a post where it shared details about the encounter with the application that hasn’t followed the terms and conditions of the Play Store.
According to the report, Google has detected 2.28 million apps that have violated the rules, and therefore, the developers are not able to publish them on the Play Store. This is all possible due to the company’s continuous effort, which developed the mechanism.
Along with this, there are almost 200000 applications detected that did not follow the rules and did not guarantee the correct use of sensitive permissions, and there are more than 330000 accounts that were banned for violations that were severe and repeated or the presence of malware in published apps.
In a recent report, the company also mentioned that there are almost 1.5 million old applications that lack the support of the recent APIs, and therefore they are not available for users who are using the latest version of Android. Additionally, Google Play Protect and real-time app scanning have allowed the Mountain View giant to identify over 5 million dangerous applications that are downloaded unofficially. For more information, you can read the full official post via this link.
Google and Samsung are coming together as their partnership goes beyond Android. On one side, Pixel smartphone devices use Samsung-manufactured Tensor chips; on the other hand, Smsung’s flagship Galaxy smartphones have AI features, like Circle to Search, noticeably before even the Pixel 8 series got this novelty.
In the report it is being unveiled, Rick Osteroh, SVP of platforms and devices at Google, stated that the brand’s “partnership has never been stronger.” A post on X shared by @rosterloh pointed to a positive meeting between TM Roh and @SamsungMobile leadership. It highlights a strong partnership between both and excitement about future collaborations, particularly in the area of AI.
Following the statement, he also attached a selfie with TM Roh, president and head of MX Business at Samsung Electronics.
Then, @SamsungMobile reposted Osterloh’s post and teased that both brands are actively working on expanding the functionalities of AI features for Android and Galaxy devices to enhance Galaxy experiences.
Google has already announced at the last Galaxy Unpacked event, back in January in San Jose, that the Samsung Galaxy S24 series will use Gemini AI models to power the forthcoming AI capabilities in the applications and services built by the Korean giant. The brand also brought new functionalities for Google Messages and Android Auto, powered by Gemini Nano.
For enhancing the summarizing facility, Samsung’s Smarter Notes, Voice Recorder, and Keyboard applications use the AI model Gemini Pro, whereas the Galaxy S24 series smartphones use Imagen 2 text-to-image technology to offer “Generative Edit” features in the Gallery application for upgrading photo editing.
Finally, Qualcomm has debuted its new ARM-based processor, the Snapdragon X Plus, designed for laptops. We anticipate Samsung to incorporate this chipset into its upcoming laptops.
However, this new chipset appears a bit below the company’s high-end laptop chipset, the Snapdragon X Elite, which was unveiled a few months ago and is expected to be used in Samsung’s forthcoming Galaxy Book 4 Edge.
The Snapdragon X Plus is a 4nm chip with a 10-core CPU. The Snapdragon X Elite and this newly launched chipset use the same Oryon CPU cores. This chipset is expected to be used in more affordable laptops running on the Windows OS. The CPU of this chipset operates at 3.4GHz, while the Snapdragon X Elite clocks at 3.8GHz.
Snapdragon X Plus’ integrated Adreno GPU has 3.8 TFLOPS of power, which could be equivalent to the Intel Core Ultra 7 series. The noticeable thing that remained constant in this new chipset is its NPU, which still offers 45 TOPS performance for on-device AI inference, similar to the Snapdragon X Elite.
This qualifies the chip as an AI chip, according to Microsoft Copilot’s minimum requirement of 40 TOPS. The brand has assured that the Snapdragon X Plus delivers 10% faster CPU performance than Apple’s M3 chipset while running at the same power. On the other hand, the Snapdragon chip claims to be 37% faster at the same wattage as the Intel Core Ultra 7 155H. This chip is expected to appear in laptops and will debut in the second half of this year.
Previously, Samsung has used Qualcomm’s top-of-the-line and mid-range Snapdragon chipset in its ARM laptops, and the giant has already unveiled that the forthcoming Galaxy Book 4 Edge will use the Snapdragon X Elite. Given this fact, it is quite possible that the brand could launch a more affordable Galaxy Book 4 series laptop with the Snapdragon X Plus.