Tech
Samsung Snatched Its Leading Position From Apple: All Thanks To AI-Powered Galaxy S24 Series
Samsung Electronics is back in the game as it regained its leading position in global smartphone sales.
As per the metrics for 2023, Samsung somehow lost its leading position as Apple held the leading position in global smartphone sales. And now, just within five months, Samsung has snatched back its leading position from Apple.
It appears that this superfast comeback goes to its new AI-powered Galaxy S24 smartphones, and industry officials and data also revealed the same. Back in September 2023, the Korean giants surrendered the No. 1 position to Apple. At that time, the giants were busy in the development phase for the Galaxy S24 series with Galaxy AI features. And as intended, after the debut of this latest Galaxy S24 series, giants got such a positive response in the market.
Samsung sold 19.69 million smartphones in February and took 20% of the of the market share, whereas Apple sold 17.41 million phones and took 18% of the of the market share, as per the data from market researcher Counterpoint Research. The analysts attributed the return to the No. 1 position to strong sales in the US and European markets.
Along with the 34% share, the Galaxy S24 series maintained its legacy in the European market, plus it also experienced a notable surge in its share of the US market. Noticeably, Apple’s share fell from 64% to 48% in the US market. Last year, Samsung lost the leading spot in the global tech market in terms of shipment by Apple, but finally, Samsung snatched its posting back, all thanks to the Galaxy S24 series.
The statistics reveal that after the launch of the Galaxy S24 series along with Galaxy AI features by the end of February, Samsung had sold out 6.53 million units globally. That’s how Samsung came back with a bang in the game.
