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Samsung Galaxy S24 FE Could Gear Up for Summer Launch

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Surprise for Samsung fans, especially for those who prefer Fan Edition Galaxy devices, as a new product comes into existence: the Galaxy S24 FE. 

Samsung recently launched the Galaxy S24 flagship series early this year, and now reports are unveiling that Samsung is releasing a new phone under the Fan Edtion brand named the Galaxy S24 FE. If the reports are to be believed, the brand name AnaPass is also contributing to this forthcoming edition. 

AnaPass is a brand known for its T-Con displays, and as per reports, it is collaborating with Samsung to supply the phone’s OLED display driver chip (DDI). This chipset, named TED, combines the T-Con and DDI functions into one unit. It appears that this collaboration will probably boost the annual sales of AnaPass to its $100 billion target. 

This time Samsung will use an unusual type of OLED display for the forthcoming Galaxy S24 FE device that allows for a thinner design alongside a minimal bezel called rigid OLED coupled with chip-on-film (CoF) packaging, which appears more complex to manufacture than standard displays. If this report comes true, then this collaboration will be of sufficient benefit to AnaPass since it is supplying a crucial component (TED) for a high-volume phone and expanding its market beyond Chinese smartphone brands. 

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Once AnaPass was one of the top providers of T-Con chipsets to Samsung Dispaly’s OLED, but somehow it lagged behind Magnachip in the higher-volume smartphone TED market. That is why this is the golden chance for AnaPass to increase its market share. Currently, Magnachip is targeting the BOE market. 

Samsung Electronics is taking steps forward to diversify its providers of DDI chipsets. They are gearing up to expand production volume with Wonik D21, a company they invested in by acquiring Wonik Holdings in 2022. However, it is noted that Wonik D21 is still going through low production yields for DDI chips. Wonik entered the DDI market in 2022 by acquiring a 100% stake in Wonik D21 for KRW 10.7 billion. 

Sales of AnaPass are predicted at 100 billion for this year, the same as in 2020. After recording KRW 101 billion in sales in 2020, AnaPass recorded sales of KRW 48.4 billion in 2021 and KRW 43.3 billion in 2022. As per the metrics of last year, it touched 71.5 billion with an operating profit of 4.5 billion won. 

On the other side, the technique of developing DDI on the display panel substrate is divided into CoG, CoF, and CoP chip-on-plastic, depending on the type of board and the attachment method. 

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