Samsung Eyes AI Leadership in Smartphones

Since AI takes center stage, it propels a significant shift in alliances and competition among tech rivals. While several big names in the smartphone industry, including Samsung, Google, Apple, and OpenAI, are highly dominant in this rapidly evolving era of artificial intelligence, does this dominance pave the way for Samsung to lead in AI developments?
Samsung Electronics has long had collaborations with Google, from being the largest chip producer and software integrator to AI projects, while Apple has collaborated with OpenAI, bringing a significant shift in the entire smartphone industry.
Recent reports presented by the news outlet, The Chosun Daily, point out that there are certain assumptions that point out that Samsung is in talks with OpenAI for its ChatGPT integration into the Galaxy smartphones. In the meantime, Apple is up to the heights of increasing its efforts in developing the proprietary generative AI to offer severe competition in the AI trend.
Samsung, of course, gives a perfect head-to-head competition to Apple’s iOS by being the largest customer of Google’s Android operating system. Alternatively, the biggest reason why Android can easily beat iOS is due to the largest dominance by Samsung for its continuous efforts in enhancing the system for its Galaxy devices. The reports further claimed that OpenAI might chase a deal with Samsung, thus indicating that Samsung could integrate ChatGPT into its Galaxy AI platform.
However, Samsung has declined to comment on any reports related to the talks with OpenAI.
Since Samsung’s quick adoption of Google’s AI model, Gemini significantly dominates in the AI-driven smartphone industry; Apple has been lagging behind in AI development for years and is now seems to be successfully entering the smartphone industry with teaming up with OpenAI and developing its own LLM to enhance Siri, planning to unveil it by the 1st quarter of 2026.