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Samsung Introduces Enhanced Vision AI for Smart TVs at CES 2025

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The highly anticipated CES 2025 is just a few hours away from unveiling plenty of impressive tech newbies from different companies to the entire audience across the world. Ahead of the official keynote, Samsung announced its showstopper Vision AI: a new suite that is integrated with various AI features for its wide range of smart TVs.

Samsung has already made several announcements that are to be presented at the CES 2025 proceedings. Recently, the company raised the curtain on an all-new Samsung Vision AI for the smart TVs at the keynote’s first look event.

Taking a step towards delivering smarter, intuitive, and seamless screen experiences for the users, Samsung Vision AI is designed to offer more personalized features, including the Circle to Search for instant information about what the content is on the screen, the Live Translate feature powered by an on-device AI transition model that offers real-time translations by vanishing all the language barriers, and Generative Wallpaper for dynamic and much more personalized art creation.

Samsung Art Store and Introducing The Frame Pro
Samsung Art Store and Introducing The Frame Pro

With the new Vision AI, Samsung significantly aims to bring smartphone-like AI features to its smart TVs, while the latest AI suite is going to be integrated across Samsung’s TV models, including OLED, QLED, Neo QLED, and The Frame. In simple words, smart TV users will have more control over what they are watching and customize their overall experience as per their taste and preferences.

Samsung Vision AI to Its Widest Lineup
Samsung Vision AI and Neo QLED 8K TV

Alternatively, Samsung Vision AI further integrates advanced functionality in picture and sound quality that allows Galaxy users to have a more captivating and intuitive experience alongside on-device AI pictures and sound technologies that detect content and environmental aspects in real time for dynamically adjusting screen visuals and audio for an optimized and immersive viewing and sound experience. 

Samsung even integrates the new Vision AI into its SmartThings ecosystem with the latest Home Insights and Pet and Family Care, where the former offers real-time updates of household environments like safety alerts and regular updates, while the latter provides the best way to keep track of loved ones, including factors like unusual behavior in either pets or family members. 

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