Samsung is facing challenges in maintaining its leading position in the global Android smartphone market, as the firm is experiencing a slight decline in its market share.
Samsung is one of the leading brands in the Android smartphone market, but despite its strong position, it is experiencing a slight decline in its market share, posing a potential challenge to its dominance that bears monitoring.
A new report reveals that the data collected by AppBrain in November shows a combined market share of Samsung at 5.4%. According to the data, there’s a drop of half a percentage point in the last three months and an overall decline of 2% compared to three years ago.
Reportedly, a mid-range Galaxy A12 remains the most popular smartphone among Android users; however, its presence has almost halved compared to November 2022. While more models of the same lineup, Galaxy A13 and Galaxy A15, also secured less than 1% share.
Noticeably, despite the total demand for Android smartphones being rising, for instance, compared to the same period the previous year, 16 million more devices were shipped this year; however, Chinese brands are driving this growth. The rise of Chinese smartphone brands continues to take market share away from Samsung, especially in the mid-range and budget segments.
One of the most notable facts is that Samsung has managed to maintain its top position in the market with 30.5% market share in November, as its Galaxy S series and Z series sales rates helped it to offer a competitive advantage.
Xiaomi secured second position with 15.9% share, while Vivo with 11.2%, Oppo with 10%, and Realme with 5.2% secured third, fourth, and fifth position, respectively.
