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Samsung has lost the youth market in its home country to Apple

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Samsung and Apple have always been rivals in terms of smartphone marketing. A recent poll of 1,001 South Koreans by Gallup Korea, which the Korea Herald reported, shows the survey of smartphone brand preference in South Korea categorized by age groups. The statistics provide a shocking revelation: Apple took over Samsung among the youth in Samsung’s native land. Samsung, a South Korean company, has long been the market leader in that sector.

In 2018, Apple established its first shop, Apple Garosugil, in South Korea. Samsung tops the 40–49, 50–59, and 60–69 age categories with 78%, 80%, and 85% of smartphone users, respectively. Problems arise for Samsung in the youth age category between 18 and 29, as Apple tops the list as the preferred smartphone brand by 60%, whereas Samsung holds 32%. Analyzing the reason for Apple’s growth, it claims that Apple Pay Almost ten years after the service’s 2014 inception in the US, Apple Pay made its formal debut in Korea on March 21 of this year, 2023.

It is reported that more than a million iPhone users signed up for membership on the first day alone. Samsung, with Samsung Pay, held around 80% of the smartphone sales market before Apple Pay’s launch in Korea. It is important to note that Samsung has opened a flagship shop in the fashionable neighborhood of Gangnam, which is labeled as a playground for Millennials and Gen Z in an attempt to attract young consumers.

Samsung to bring One UI 5.1.1 Camera and Gallery features for older Galaxy phones

Whether this will result in Samsung’s favor or not is something that needs to be awaited. This is quite like Samsung making a challenging move, as the firm’s new shop is not far from Apple Gangnam shop.

Samsung Is Trying to Beat the Foldable Phone’s Biggest Problem


Aastha is a Author of Samlover.com. With a degree in Engineering with IT, Aastha is deeply immersed in the realm of technology. Specializing in Android and Hardware. She is Passionate about technology at the service of digital entertainment that can be used through any platform. Music, movies and video games have always taken up a good part of his free time, but he doesn't give up outdoor activities, from simple walks to cycling and skiing. He has been producing editorial content for SamLover since 2022 and has run a computer and telephony store for 3 decades.

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Samsung boosts North American AI with Former Apple Siri lead 

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Samsung is integrating its two North American AI research centers. On the other hand, it is also hiring a former Apple executive to lead the newly combined team. This step hints that Samsung is strengthening its AI research and development (R&D) efforts in North America. 

The reports suggest that the brand has made the announcement internally this week, around the same time Apple kicked off a much-anticipated expansion into AI, as revealed by the people who asked not to be identified since the changes have yet to be announced. 

The Korean giant is working on a new operation called the North America AI Center, integrating its teams in Toronto and Mountain View, California. Samsung’s research arm “Ecntralized” the two centers to improve operations and increase efficiency, according to an internal memo viewed by Bloomberg. The brand didn’t disclose the exact reason for what would happen to the two offices. 

This step directly suggests that the world’s two largest technology firms are getting more aggressive in AI. Murat Akback, a former Apple executive, will head up the division. According to the memo from the iPhone maker, Akback was  “responsible for defining and executing the strategy for Siri, Apple’s digital assistant, focusing on personalization, contextualization, and advancements in conversational and multimodal AI.” 

Apple announced a significant AI boost focusing on upgrading Siri and user experience through a system called Apple Intelligence. They hold OpenAI technology for some features but rely heavily on in-house development. On the other hand, the Korean giant integrated its North American AI research centers. He hired an ex-Apple AI expert, potentially to power up its AI development (R&D) in North America. They dedicatedly use Google Gemini technology for their AI mechanism. 

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June 2024 security is now live for Galaxy Z Flip 5 devices

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After introducing the June 2024 security patch to the Galaxy S series flagship devices, the company has now started rolling out the update to Galaxy Z Fold 5 devices; it is worth noting that the update has been spotted in the Central American regions.

Galaxy Z Flip 5 June 2024 Security Update: What’s New In This Update

As per the information, the Galaxy Z Fold 5 is spotted getting a June 2024 security patch update in Guatemala with the firmware version number F731BXXS2CXEA. With the latest update, you will get some new features that will improve the overall performance of the devices. The update is expected to be available to more units in the coming days.

The June 2024 security patch update for the Galaxy device will provide nearly 60 fixes, and Google has addressed 37 security vulnerabilities in the Android ecosystem. Meanwhile, Samsung has also brought 22 more patches that will improve the security of the Galaxy devices.

Additionally, the update may provide some new features that will improve the overall performance and enhancement of the devices. Along with this, the update may also offer some differences, which will enhance the overall performance and stability of the devices.

If you use the Galaxy Z Flip 5 in the Central American region, you should receive new update notifications on your device. If you haven’t received an update, you can manually check for it.

The Galaxy Z Flip 5 was launched back in 2023; the device came with Android 13, and later, it grabbed its first significant update in the form of Android 14 and One UI 6.1. According to the Samsung software policy, it will get a new update till five years from the launch, so the device, where the device will get four major OS update and several security patch updates for five years

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Samsung introduced a Smart Device platform called SmartThings Pro

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Smartthing pro

Samsung introduced a new platform called SmartThings Pro, which is dedicated to smart devices. It is a pretty advanced version of their existing SmartThings platform specifically designed for businesses, corporations, enterprises, and schools. It will be released soon in South Korea and expand globally by the end of 2024. 

Samsung Inroduces SmartThings Pro

Samsung introduced SmartThings Pro at the Infocomm 2024 expo in Las Vegas, USA. The giant assures that it is a hyper-connectivity platform that authorizes improved integration between smart devices and services; for instance, it can be used to link and adequately manage air conditioning, humidity control, lighting, security cameras, intelligent signage displays, temperature control, and TVs in a hotel or office space. 

SmartThings Pro offers a separate dashboard view for checking each device’s connection status through AI analysis. Its AI Energy Saving Mode can reduce the power consumption of devices such as AC and displays in a business environment. Samsung’s enterprise-grade smart device management platform will feature APIs that businesses and enterprises can use to merge their systems into SmartThings Pro. 

Cisco’s Control Hub will bring its famous video conferencing solution, whereas Aqara’s collaboration will enhance hotel guests’ experiences. The Korean giant has also started gearing up to integrate Quividi’s cloud-based customer data analysis platform. 

The Vice President of Samsung Electronics’ B2B Solutions Team, Park Chan-woo, stated, “We will further develop Samsung Electronics’ IoT solutions for the B2B market through SmartThings Pro. We will provide customized solutions optimized for everything from residential and commercial spaces to public facilities like schools.”   

Apart from this, the Korean giant also introduced its massive 420-inch display, The Wall, a modular Micro LED display. It features extremely high brightness, self-emissive pixels, perfect blacks, self-emissive pixels, and more. The brand has also displayed its transparent Micro LED TV technology. SmartThings Pro is compatible with intelligent digital signages and hotel TVs that run Tizen 7.0.

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