Samsung has lost the youth market in its home country to Apple

Samsung and Apple have always been rivals in terms of smartphone marketing. A recent poll of 1,001 South Koreans by Gallup Korea, which the Korea Herald reported, shows the survey of smartphone brand preference in South Korea categorized by age groups. The statistics provide a shocking revelation: Apple took over Samsung among the youth in Samsung’s native land. Samsung, a South Korean company, has long been the market leader in that sector.

In 2018, Apple established its first shop, Apple Garosugil, in South Korea. Samsung tops the 40–49, 50–59, and 60–69 age categories with 78%, 80%, and 85% of smartphone users, respectively. Problems arise for Samsung in the youth age category between 18 and 29, as Apple tops the list as the preferred smartphone brand by 60%, whereas Samsung holds 32%. Analyzing the reason for Apple’s growth, it claims that Apple Pay Almost ten years after the service’s 2014 inception in the US, Apple Pay made its formal debut in Korea on March 21 of this year, 2023.

It is reported that more than a million iPhone users signed up for membership on the first day alone. Samsung, with Samsung Pay, held around 80% of the smartphone sales market before Apple Pay’s launch in Korea. It is important to note that Samsung has opened a flagship shop in the fashionable neighborhood of Gangnam, which is labeled as a playground for Millennials and Gen Z in an attempt to attract young consumers.

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Whether this will result in Samsung’s favor or not is something that needs to be awaited. This is quite like Samsung making a challenging move, as the firm’s new shop is not far from Apple Gangnam shop.

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