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Samsung Takes Crucial Step To Head Off Chinese Rivals By Increasing Smaller OLED Workforce

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Samsung added more staff to its production line for small OLED (light-emitting diode) panels used in smartphones as well as other portable gadgets. 

Samsung leads the display panel market in South Korea. Recently,  for seamless production, it increased its staff for smaller organic OLED panels, although the aim behind this rapid takeoff appears to be to compete with growing Chinese companies such as BOE Technology Group Co. 

Now the Korean giants are turning their focus to smaller organic OLED displays used in smartphones, for they have decided to move a substantial portion of staff, which is 30%—nearly 500 engineers—from the large OLED panel division. This decision appears to be a be a deliberate step by giants.

The demand for smaller OLEDs is boosted and energized by new devices such as VR headsets (XR) and car displays. It appears that by 2029, it could touch $8.9 billion, whereas the market for larger OLED panels used in TVs is diminishing due to a slow TV market, and that’s the main reason why Samsung increased its workforce. Samsung made up 43% of the global active matrix organic light-emitting diode (AMOLED), a type of OLED display device for IT products, for instance, smartphones, last year, down from 56% in 2022. 

On the other side, BOE increased its share to 15% from 12% during the period. Back in 2021, China snatched the leading position of Samsung by offering cheaper LCD options, giving them a major edge. Second,  supported by their government and strong domestic demand, Chinese companies gained significant market share in smaller OLED panels, used in smartphones and other portable devices. 

Even after the lead of China, the gap in squeezing, since back in 2022, was around 40%, but it shot down to 10% in 2023, just because Samsung and LG are still strong contenders, holding a combined 53% of the smaller OLED market share as compared to 43% of China. 

Regarding all this mess, Samsung Display President and CEO Choi Joo Sun warned that it is just a matter of time for Chinese brands to catch up with South Korean makers in the OLED industry. Now both brands, Samsung and LG, are gearing up to make a significant move to regain authority in the display market. Samsung Electronics invested $3 billion last year to build a production line for laptop OLED panels to maintain its dignity, whereas LG Display plans further investment in an eight-generation production line, likely for smaller displays; however, a final decision is pending.

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Aastha is a Author of Samlover.com. With a degree in Engineering with IT, Aastha is deeply immersed in the realm of technology. Specializing in Android and Hardware. She is Passionate about technology at the service of digital entertainment that can be used through any platform. Music, movies and video games have always taken up a good part of his free time, but he doesn't give up outdoor activities, from simple walks to cycling and skiing. He has been producing editorial content for SamLover since 2022 and has run a computer and telephony store for 3 decades.

Samsung

Samsung to Introduce AI Drawing Tool for S-Pen Equipped Galaxy Devices

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The Korean firm ‘Samsung’ is all set to expand its AI-powered tools by adding more new AI features to the Galaxy AI package on the Galaxy Z Fold 6. The AI-powered drawing assistance feature is on the list. 

Samsung Galaxy Devices with S-Pen to Gain AI Drawing Capabilities

Samsung initially introduced dozens of generative AI tools under the Galaxy AI title on the Galaxy S24 series. Later, the brand expanded the availability of these features on more high-end Galaxy devices via the One UI 6.1 update. Now the brand is setting to launch its next-generation foldable phone, the Galaxy Z Fold 6, which will bring a new AI-powered drawing assistance feature. 

As with the previous time, the brand will expand this new feature via the One UI 6.1.1 update to eligible old Galaxy devices. A well-known tipster hinted that One UI 6.1.1 on the upcoming Galaxy Z Fold 6 will have an AI Graffiti feature. However, he didn’t mention the detailed information about this feature. It seems like it could help users draw better using the S Pen and generate images based on inputs that users give through text prompts. 

If the report is to be believed, this feature will be released to older Galaxy devices with the S Pen with One UI 6.1.1 update. There are only countable Galaxy phones and tablets, especially from the Galaxy S, Galaxy Tab, and Galaxy Z series, that get the Galaxy AI features. It is expected that the AI-powered drawing feature from One UI 6.1.1 will arrive on Galaxy Tab S8, Galaxy Tab S9, Galaxy Z Fold 4, and Galaxy Z Fold 5 series devices. However, Apple has already introduced a similar feature with the iPadOS 18 update.

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Galaxy AI Boosts Samsung Keyboard Ahead of Gboard

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Samsung Keyboard and Gboard are made to provide more convenience while typing any content for continuing your conversation or doing more with new features that are added with time, such as GIFs, stickers, and many editing options. If we talk about the basic to medium features, both of the keyboard applications come with similar features, but if we talk about some specific feature, the Samsung keyboard takes the lead.

Galaxy AI changed the game to allow users to text more conveniently

Samsung has recently introduced two new Galaxy AI-powered features with the One UI 6.1 update for the Samsung keyboard, which include writing assist and chat assist. Going into details, the writing assistant allows you to translate the text message into the desired language and also provides guidance on style and grammar. Along with this, the feature also offers to change the tone of the message in different manners, like polite, casual, professional, etc.

Meanwhile, the Chat List offers translation of messages in real time into 13 different languages, which will make it easy to understand the message in your language.

Other features that make the Samsung keyboard much better

Clipboard management: The Samsung keyboard provides more optimized functioning, which allows users to take advantage of better continuation of working with PCs and smartphones. The clipboard is also used to copy and paste objects from one device to another.

Text shortcuts: Samsung keyboards offer to create shortcuts for frequently used phrases. This will save effort when typing repetitive text.

Better swipe typing: According to the report from several users, the swipe recognition is more accurate in certain languages.

Cursor control with space bar: The Samsung keyboard lets you move the cursor by sliding the finger on space. The main difference is that you can actually move the cursor not only in the in the left and down directions but also in the up and down directions.

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Samsung Surges Smartphone Production Amidst High Demand

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The Korean firm ‘Samsung’ is raising its mass production even beyond the expectations of its smartphone division. 

Samsung Electronics is on cloud nine for the mass production of its Galaxy devices. Somewhere, the reason behind this seems to be the strong sales of the recently launched Galaxy S24 smartphones and lower-tier models in some markets. 

The report says that Samsung asked its suppliers of cameras and other components to deliver parts for nearly 50 million phones by the end of the quarter. This hints that Samsung is ramping up production even further than the initial increase mentioned earlier. The boost arrives on the heels of a massive 22% bump in orders in the first quarter, compared to Samsung’s forecasts, for an overall 17% rise in potential sales for the brand in the first half of the year. 

The reason behind the massive boost in Samsung’s sales is the generative AI-powered tools housed in the Galaxy S24series and strong sales of lower-cost phones in growing markets such as India. According to Korean supply chain industry officials, Samsung’s upward march may be coming to an end. 

However, there is an efficient chance Samsung’s phone success could continue into the second half of the year. It is about to launch its next-generation foldable phones, the Galaxy Z Fold 6 and Galaxy Z Flip 6, which could boost the sales percentage of the firm. If both of these foldables match the expectations of fans, they could keep Samsung’s actuation going.

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