Samsung
Samsung Captures 20% Market Share, Reclaims Global Smartphone Leadership
Samsung Electronics has announced the preliminary results for the first quarter of the year. This target was achieved due to the success of the Galaxy S24 series, which has introduced Galaxy AI features.
According to counterpoint research, the Galaxy S24 series was released by Samsung. The company has seen a global sales increase of 8% in the first three weeks of its release compared to its predecessor. At the same time, sales in Western Europe increased by 28%, and in the US, they increased by 14%.
However, the main success appears region-wise; the company has maintained the number one position in Europe with a 34% market share. The company has also captured 36% of the of the market share and Apple’s share. In detail, Apple’s market share in the United States decreased from 64% to 48%. Of all the devices, the Galaxy S24 has 52% of sales.
After the success of its flagship Galaxy flagship device, the Galaxy S24 series, it is reported that Samsung Electronics raised its first-quarter sales target from 12 million to 13 million. Samsung Electronics is gradually trying to turn the focus of the global consumer response to AI phones. It is planning to cement its leadership in the premium market by establishing its phones as AI phones, which may open a new way for Samsung to differentiate its Galaxy devices from other Android devices.
To expand its AI features, the company will provide a One UI 6.1 update to existing Galaxy devices. The company has already initiated the rollout session and distributedthe update to all the high-end devices released in 2023, including the Galaxy S23, Galaxy S23 FE, Galaxy Z Fold 5, Galaxy Z Flip 5, and Galaxy Tab S9 series devices. Within the year, it will distribute the Galaxy AI to over 100 million devices.
