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Samsung Captures 20% Market Share, Reclaims Global Smartphone Leadership

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Samsung Electronics has announced the preliminary results for the first quarter of the year. This target was achieved due to the success of the Galaxy S24 series, which has introduced Galaxy AI features.

According to counterpoint research, the Galaxy S24 series was released by Samsung. The company has seen a global sales increase of 8% in the first three weeks of its release compared to its predecessor. At the same time, sales in Western Europe increased by 28%, and in the US, they increased by 14%.

However, the main success appears region-wise; the company has maintained the number one position in Europe with a 34% market share. The company has also captured 36% of the of the market share and Apple’s share. In detail, Apple’s market share in the United States decreased from 64% to 48%. Of all the devices, the Galaxy S24 has 52% of sales.

After the success of its flagship Galaxy flagship device, the Galaxy S24 series, it is reported that Samsung Electronics raised its first-quarter sales target from 12 million to 13 million. Samsung Electronics is gradually trying to turn the focus of the global consumer response to AI phones. It is planning to cement its leadership in the premium market by establishing its phones as AI phones, which may open a new way for Samsung to differentiate its Galaxy devices from other Android devices. 

To expand its AI features, the company will provide a One UI 6.1 update to existing Galaxy devices. The company has already initiated the rollout session and distributedthe update to all the high-end devices released in 2023, including the Galaxy S23, Galaxy S23 FE, Galaxy Z Fold 5, Galaxy Z Flip 5, and Galaxy Tab S9 series devices. Within the year, it will distribute the Galaxy AI to over 100 million devices. 

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Aastha is a Author of Samlover.com. With a degree in Engineering with IT, Aastha is deeply immersed in the realm of technology. Specializing in Android and Hardware. She is Passionate about technology at the service of digital entertainment that can be used through any platform. Music, movies and video games have always taken up a good part of his free time, but he doesn't give up outdoor activities, from simple walks to cycling and skiing. He has been producing editorial content for SamLover since 2022 and has run a computer and telephony store for 3 decades.

Samsung

Samsung Self-Repair Program Discontinued by iFixit Over Accessibility Issues

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Samsung partnered with iFixit a couple of years ago and introduced a self-repair scheme in the US as an alternative to Apple’s program. This program is known for its repair guides, which make the program user-friendly. 

Now iFixit has decided to step back from collaborating with Samsung on this program. It is expected that Self-Repiar will live on with another partner, but iFixit will no longer play a role in it. iFixit has made some crucial claims regarding ‘obstacles’ from Samsung that prevented it from achieving the objective; however, the Korean brand has not responded yet. 

Regarding this decision, iFixit stated that even after its best efforts, it has not been able to deliver on the promise of offering independent repair shops with the tools and parts they require. The brand also depresses the point that it has continued going through a hard, challenging face that has made it “doubt Samsung’s commitment” to make repairs more accessible for customers. 

Samsung’s Self-Repair program faced various challenges; for instance, spare parts were difficult and expensive for repair shops to obtain; high part prices made repair costly as compared to replacing the device; and Samsung’s glued-together phone design raised repair difficulty and cost. iFixit also claims that the design of Samsung’s Galaxy devices is “frustratingly glued together,” forcing the brand to sell batteries and screens in pre-glued bundles that repair costs. 

In the end, iFixit says that it has ended its partnership with Samsung, saying that the Korean giant’s progress towards repairability doesn’t align with its mission. Starting next month, iFixit will cease to be an authorized third-party parts and tool distributor for Samsung. 

However, Samsung has not commented on the situation, but a response is expected due to the seriousness of iFixit’s claims. 

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Samsung Leads European Smartphone Market in Q1 2024

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Samsung never fails to maintain its legacy of leading the tech market. This is what new reports are proving, since in Europe, the company managed to widen the gap between itself and its rival Apple.

If the latest metrics from Counterpoint Research are to be believed, Samsung was the biggest smartphone brand in Q1 2024. Its market share was 32%, and its sales increased by 7% in the first quarter of this year as compared to the first of last year (Q1 2023). However, somewhere, the Galaxy S24 series is the key reason behind the increment in sales since it was already reported that within a few days after its launch, the Galaxy S24 broke its predecessor’s Galaxy S23 series’ sales record. 

While its sales volume increase was not as good as the overall sales rise in the European market, which was at 10%, For the first time in two years, the South Korean firm regained its number one position in central and eastern European regions from Xiaomi. Apple scored a 25% share of the European smartphone market, two percentage points lower than last year. This means that iPhone sales decreased this year. Not only this, but iPhone sales are also expected to continue dropping until the launch of the iPhone 16 in Q4 2024. 

Xiaomi’s sales increased by 11% over 2023, and its overall market share in the European smartphone market earned 18%. Honor and Realme were the brands that showed the highest growth, and noticeably, Honor’s sales increased by 67% to reach a market share of 4%, whereas Reamle’s sales rose by 59% to reach a market share of 4%. 

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Samsung Knox Enhances Security to Curb AI Misuse

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Transparently, Samsung is now dedicatedly focusing on AI security, and ethics are gaining traction. The reason behind this seems to be their chairman’s emphasis on responsible AI use. 

This suggests a growing trend within Samsung to get well-off and upgrade products and services that prioritize AI safety and ethical considerations. On May 22, industry sources reported that during the AI Seoul Summit held virtually on May 21, Lee Jae-young stated, “It is crucial to responsibly utilize the advantages of AI technology.” 

He also added, “Globally, there must be discussions on how to minimize the misuse of AI and maximize its benefits during the innovation process.” This meeting followed up on discussions from the AI Safety Summit held in Bletchley Park in the U.K. in November 2023 and was the second meeting co-hosted by South Korea and the U.K. 

Crimes using AI—for instance, breaches of personal information, corporate data theft, and financial sector hacking—are increasing globally, and now Samsung Electronics has been actively focusing attention on the safety of its AI products and services. The company is looking forward to preventing customer attrition in the AI market by increasing consumer trust. 

Currently, Samsung has debuted the application of its security solution “Knox” to “Family Care,” which was revealed at its Suwon site. Samsung’s AI home appliances are connected through an integrated SmartThings platform and have improved security because of privacy concerns. During the Bespoke AI Media Day in April, the incorporation of Knox into each home appliance was heavily emphasized. Vice Chairman Han Jin-hee stated, “The core of Bespoke AI is trustworthy security,” adding, “We prioritize security so that consumers can use our products with confidence.” 

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