Smart wearables, especially watches, are in high demand nowadays. The current metrics provided by the latest research conducted by the International Data Corporation (IDC) suggest the top three positions of smart wearable watch brands in the market.
If the new metrics of IDC are to be believed, there was an 8.8% boost in shipments calculated in the first quarter of 2024. Even after this, the average selling price fell for the fifth consecutive quarter, falling by 11% in the first three months of 2024. A contrasting situation also affected Samsung.
During the first quarter of this year, Samsung sold around 10.6 million wearables, including the Galaxy Fit 3 and Galaxy Watch 6. This data allowed for an improvement in the market share from 9% in the first quarter of 2023 to 9.3% in the first quarter of this year. Samsung’s market share increased 13% year-over-year, but despite that, they fell to the bottom of the list of the top three wearable sellers due to a decrease in smartwatch sales.
On the other side, Samsung is setting up to launch the next-generation Galaxy Watch FE. Galaxy Watch 7 and Galaxy Watch 7 Ultra smartwatches suggest a positive outlook. Globally, the ranking of the brands with the highest number of smartwatch sales sees Apple in first place, which recorded the distribution of 20.6 million products. Apart from the Galaxy watches, Apple Watch sales also dropped 18.9% as compared to last year. However, it could cover up the loss with the release of its forthcoming Apple Watch Series 10 by the end of this year.
According to data, Xiaomi’s sales grew an efficient 43.4% as compared to last year, touching the milestone of 11.8 million units and securing 10.5% market share. In the first quarter of 2023, it sold only 8.2 million units, a growth of 43.4%. The third step of the podium was conquered by Huawei, which had counted a growth of 72.4% in 10.9 million wearable devices sold during the first quarter of this year. Huawei secured its place in the top three, overtaking Samsung with a market share of 6.1% back in 2023 and 9.6% this year.
