Samsung Galaxy Z Flip 6 big appearance of “The Voice of Germany”
Samsung is all set to return to the stage of “The Voice of Germany” as an official partner in 2024. Besides the talents of Germany’s top-notch music show, the recently launched Galaxy AI-powered Galaxy Z Flip 6 with Galaxy AI will make its grand entrance.
The Korean tech is partnering with “The Voice of Germany” in 2024 to target millennials and the Galaxy Gen Z series. With the tagline “Showtime for new talent,” Samsung’s current 360° campaign started with the blind auditions on September 26th and will move on to the finale in December.
The event will go live on Thursday at 8:15 p.m. on ProSieben and Fridays at 8:15 p.m. on SAT.1 and Joyn. The campaign slogan is bridging the gap between the stars of the show and Samsung’s foldable star. The main intention of the slogan is hinting that, while folded up, the Galaxy Z Flip 6 fits smoothly into a pocket, just like the talents put their competitors in their pockets on the way to the final.
The Galaxy Z Flip 6’s FlexCam with Auto Zoom sets the focus on the talent, whereas the Galaxy AI removes the complexities from photo editing and translation.
Mario Winter, Vice President of Marketing at Samsung Electronics, stated, “One of the most successful music shows in Germany and our foldable talent with Galaxy AI—for us, these two things belong together. The success of the partnership over the past two years speaks for itself. We had already successfully positioned the Samsung Galaxy Z Flip5 in the emotional context of this thrilling show and are continuing this year with the Samsung Galaxy Z Flip6 with Galaxy AI.”