Samsung Again Grasp The QD-OLED Market

Today, a piece of news has received that the Samsung display has achieved a yield rate of 85% for quantum dot (QD)-based organic light-emitting diode (OLED) displays.

Samsung Display president Choi Joo-sun after meeting with the company executives on July 1 at Giheung Campus in Yongin of Gyeonggi Province, announced that the company had achieved an outcome of 85 percent in QD-OLED panel production.

South Korean tech giant Samsung Electronics also cut down its smartphone production by ten percent in June by 35%, a reduction from the average monthly production from early Jan to April of 2022. This was followed by a 10% decrease from an upcoming quarter of the year compared to the last one.

Later that month, SDC(Samsung Display Co.), on all counts, also retired from the LCD panel business, continuing with the Samsung Electronic DS recruiting about 200 in August & about 400 employees in December 2020 from SDC.

Choi Joo-sun also revealed that in 1H22, sales of small and medium-sized panels increased by 10 percent YoY, gaining a record growth.

Samsung achieved a yield of 50% in November last year. With Big vendors like Sony & Dell using the Samsung Display’s QD-OLED panels in their TVs and Monitors & launching QD-OLED TVs in stable markets like North America and Europe, Samsung gained a faster momentum and poised the yield production.

According to DSCC, which provides critical market intelligence, insights, guidance, and consulting on the display industry to its clients-Samsung took two more years to make the inventory turnover in this Q2 about 90 days for electronic appliances. The turnover represents the time stock turn into sales. Hence shorter the period, the lower the cost burden.

Also, in the previous month, many Galaxy A mid-tier phones were not being sold, and Samsung got stuck with 50 million smartphones in stock.

The previous month also saw a report where it was learned that the global TV market sales were also marginalized to 4.9% YoY basis, but QLED sales increased 23% to 3.3 million in Q1 this year.

According to sources, Samsung achieved this exceptional gain in production by the small and medium-sized panel market, including foldable sales, which saw the volume for Foldables, grow 184% YoY in the premium segment, acquiring 3% of the total sales volume.

DSCC also informed the sales of foldable phones in the first quarter of 2022 reached 2.22 million units, up 571 percent YoY. 

Omdia is an independent analyst and consultancy firm headquartered in London, specializing in global coverage of Telecommunications, Media, and Technology, also reported that Samsung Display achieved an 85.9% of the foldable OLED panel market and 64.5 percent of the small and medium-sized OLED panel market in the Q122.

This 2-Year span has been tough for many electronics suppliers, including the home rival LG, which also scaled down its production. However, Samsung seems to catch on with the market.

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