Samsung is actively expanding its ways in the foldable market; this year it debuted the Galaxy Z Fold 6 & Galaxy Z Flip 6, and fortunately, both devices are highly in demand among Gen Z and Millennials, as the Samsung Consumer Marketing Insight reveals.
According to a survey held by Samsung Consumer Marketing Insight, it’s being speculated that Gen Z and Millennials are going with foldable Galaxy devices as their new smartphones, especially the new Galaxy Z Fold 6 and Galaxy Z Flip 6.
The reason behind the massive increase in demand for Galaxy foldables among Gen Z and Millennials seems to be Galaxy AI and decent design. However, Galaxy AI is also available on other Galaxy smartphones, but the survey revealed that fans like the way Galaxy AI features work on foldables in particular. As compared to other age groups, almost 71% of Gen Zs and Millennials are choosing the Galaxy Z Flip 6 to buy, and 80% are looking forward to the Galaxy Z Fold 6.
Although Samsung Consumer Marketing Insight also claims to acknowledge why Gen Zs and Millennials in Southeast Asia & Oceania like these new foldable phones.
The top reason why the Galaxy Z Flip 6 is in high demand among Gen Z and Millennials is that it is pocket-friendly and is one of the most compact Samsung phones in a folded state. The Galaxy Z Flip 6 features more battery as compared to the previous generations and long-lasting battery life. The ProVisual Engine enables great photography, even at nighttime and in low-light conditions, and FlexMode & flip-style design deliver a hands-free selfie experience.
The reason 80% of people choose the Galaxy Z Fold 6 is its 4,400mAh dual battery delivers great autonomy, it has more advanced camera capabilities than the Flip series, and impressive AI Zoom, powered by ProVisual Engine, enables fantastic shots at a distance.
