Phone
Samsung takes a different approach to marketing Galaxy S23 Series
Since Samsung’s new flagship Galaxy S23 series has been officially announced and launched, we are getting to see many promotional videos for it. There is one thing common in most of these promotion videos, the appearance of the Genshin Impact game. Now the question appears, why is Samsung giving too much appearance to this Game? So, let’s find out why Samsung has made this move.
Informatively, at the time of Samsung’s previous flagship Galaxy S22 series’s launch, there was controversy and disappointment among users, especially gamers, over the device’s new feature. For those who are unaware, Samsung has added a new Game Optimizing Service (GOS) in the Galaxy S22 device, which reduces the screen resolution while playing games to prevent overheating.
Consequently, many YouTubers, while measuring performance, reported that the Galaxy S22 series device lacks performance in terms of gaming. Because it lowers the graphic quality, delicate gamers got offended by it, and most of them were Genshin players. The incident affected the device’s marketability. Hence, it seems that Samsung is now showing Genshin with the new flagship to reverse the previous incident’s effect.
Galaxy S23 Ultra can run the Genshin Impact smoothly in 120 fps
This might be the reason for featuring Genshin in the S23’s promo videos. Besides, the company is also promoting this Game with the new flagship in China’s Hoyo Bus. Nota bene, Genshin is a role-playing game. However, it is not the first time when Samsung is promoting its product to Hoyo Bus; they previously did the same with the Galaxy Z Fold 4 Genshin special edition and Galaxy Buds 2 Pro Genshin Impact special edition, which performed well in the market.
Samsung has kept the same battery capacity for the flagship devices while also sticking to the same fast charging speed. If we look at the Galaxy S Ultra devices from the Galaxy S22 Ultra, the company has stuck with 45 W charging and the same 5000 mAh battery. According to the latest report, the Galaxy S25 Ultra may also use the same battery and specifications.
Previous, it was rumored that the Galaxy S24 Ultra could be equipped with stacked battery technology, which could lead to maximizing the component cost, but now, according to an X user named Sawyer Galox, it is reported that the Korean giant will skip this hardware change on the upcoming Galaxy S25 Ultra to save on component cost.
Along with this, the tipster also expressed his disappointment with Samsung’s take on the unchained hardware. He adds that users who want to buy the upcoming Galaxy S25 Ultra should keep their expectations low with the battery performance, as Samsung will keep the specs the same with the 500mAh battery and the 45W.
However, the company will also introduce its latest device with new chipsets that may provide improved optimization, which may provide some long-lasting battery life, but it will not provide any improvement in charging.
Samsung is preparing to introduce its next-generation foldable device, the Galaxy Z Fold 6 and Galaxy Z Flip 6. However, given that the new smartphones in the Z lineup typically launch between July and August, some rumors suggest that the company might host the next Galaxy Unpacked event on July 10, 2024. Despite the date being more than three months away, numerous details have surfaced online.
According to recent reports, Samsung plans to implement its dual chipset strategy for the foldable, mirroring the Galaxy S series lineup, where some models of the Galaxy S base and Galaxy S+ devices feature Snapdragon, while in other markets, they feature Exynos.
The next foldable lineup rumoured to come with multiple chipsets; for example, the Galaxy Z Flip 6’s last Geekbench listing showed that it has the Snapdragon 8 Gen 2 chip. However, this processor is already one year old, so there are fewer expectations that it could be available in the main models. However, if a rumor proves to be accurate, it could potentially be available for the FE variant of the devices.
For your information, the rumors have revealed that Samsung could introduce two new versions of the foldable devices with the brand names ‘FE’ and ‘Ultra‘, so to make the difference, it may introduce them in separate chipsets. If it provides the older chipset for the FE version, then it will be successful in cost-cutting and releasing the device at a low cost.
Following the successful launch of the Galaxy S24 flagship device, several rumors have started circulating on the internet. Now, according to the latest development, there is a new listing coming in the highlight, which means the phone is under development and will be available on the market soon.
Some reports suggest that the Galaxy S24 FE, currently under development under the code name R12, could make its market debut in late 2024. Rumors suggest that the Galaxy S24 FE will initially be available in limited markets before potentially launching globally in 2024.
The Internet has also surfaced some rumored specs of the S24 FE, revealing several details about the device, including a 6.1-inch AMOLED display, 128 GB and 256 GB of RAM, and 12 GB of LPDDR5X RAM. It might have a 4500 mAh battery for power backup.
Samsung hasn’t officially revealed anything about the Galaxy S24 FE’s features or release date yet. However, a listing in a UK carrier database suggests this phone – known for offering flagship specs at a lower price – is coming soon.
