Samsung X Google: A Promotion Campaign

On 15 Oct 2020, ‘Hum to Search‘ using Google was introduced. Users could find out the song’s name by just buzzing. Samsung often partners with other companies to promote itself and its flagships.

Now on the 4th of July, welcome to another episode of Samsung x Google. An ad was published that featured the capabilities of Samsung hardware assisted with Google services representing the ‘Hum To Search’ feature.

With the tagline “Make it epic,” the promotional video ends while the Galaxy S22 Ultra & Galaxy Watch4, which are found by the Google services.

The Featured Devices :

This shows the partnership between the two while the campaign advertises the flagships in each category on their joint ad-venture website.

This includes the devices Galaxy S22 Ultra, Galaxy Watch4 & the foldable Galaxy Z fold 3.

The Promotion :

Google Lens accompanying Galaxy S22 Ultra and Work Profile with the Galaxy Z Fold 3 are being promoted.

Google Messages, Duo live, Google Photos‘ special feature-Portrait Blur, and a punchline representing all, “Get a text on your phone. Respond on your Galaxy Watch4.” & “Seamlessly switch from phone to tablet”, is shown on the joint ad-venture website by Google & Samsung.

There have been in the past, and people should expect more ad campaigns from both of these two in future also.

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